About Us

Excellence in Competitive Swimwear

Based in North Little Rock, Arkansas, Splashwear Aquatics is a family-run southern business dedicated to providing top-tier competitive swimwear, custom team designs, and training equipment. Whether you are outfitting a collegiate team or looking for recreational beachwear, we deliver industry-leading products with exceptional Southern Hospitality.

Our Story

Founded in 2000, Splashwear Aquatics was built on a foundation of passion for the water and a commitment to the swimming community. For over two decades, at times a family-run store in North Little Rock has served as a trusted partner for swimmers, coaches, and aquatic facilities.

We specialize in outfitting teams and individuals with high-quality competitive and recreational swimwear, lifeguard gear, beachwear, and specialized training equipment. Beyond our extensive product selection, we take pride in treating every customer like family. When you partner with Splashwear Aquatics, you gain a dedicated team ready to collaborate with you to meet your exact aquatic needs.

Mission

To provide athletes, teams, and recreational swimmers with exceptional, high-quality aquatic apparel and equipment, backed by personalized collaboration and expert guidance.

Vision

To continually adapt and grow to meet the evolving needs of the swimming culture and community, remaining a foundational resource for swimmers at every level.

Splashwear Timeline

2000

Started with Onsite Support & Home Design Studio

2005

University Store Opened

2007

Moved to North Little Rock Store

2025

Celebrated 25 years

2026

Refreshed Splashwear Aquatics Brand

Our Core Values

Honesty & Integrity

We believe in doing business transparently. You can always trust us to provide straightforward advice and reliable products that serve your best interests.

Hard Work

We are dedicated to outfitting your team with precision and care, and we put in the effort required to ensure your complete satisfaction.

Great Southern Service

We pride ourselves on our Southern Hospitality. Every client who walks through our doors or contacts us online is treated with warmth, respect, and a genuine desire to help.

What Sets Us Apart

Custom-Designed Team Gear

Stand out on the pool deck with custom-designed team swimsuits and accessories. Our in-house designers work closely with you to bring your team's unique brand and colors to life.

Access to Inventory

We carry a comprehensive selection of products, ensuring we have exactly what you need. From high-performance competitive tech suits to lifeguard gear, beachwear, and daily training equipment, we have you covered.

Top-Tier Brands

We proudly carry leading names in competitive swimming, including Speedo, Arena, Nike, TYR, Dolfin, FINIS, and JOLYN. We also create custom in-house designs for teams looking for a distinctive, personalized look.

Meet Our Team

Founder & Designer

Jeannie Belew

With over 25 years of experience in the swimming industry, Jeannie brings unparalleled expertise to Splashwear Aquatics. As a former collegiate swimmer and seasoned coach, she understands the unique demands of the sport from every angle. Her deep knowledge and confident leadership ensure that every customer receives professional, tailored guidance.

Store Headquarters Manager

Stacia Traylor

Stacia combines her on-deck experience as a swim coach with a passion for helping athletes find the perfect gear. Her straightforward approach and dedication to client success make her an invaluable resource for teams and individuals looking to optimize their performance.