North Little Rock, AR — August 24, 2026
Splashwear Aquatics, a family-run competitive swim store, today launched its new website at https://splashwearaquatics.com, giving swimmers a central place to shop custom team gear, competitive swimwear, and training equipment. The launch pairs with a full brand refresh completed by Productions Design, a creative studio that partnered with the store to update its look and improve the online shopping experience for customers locally and nationally.
Founded in 2000 by Jeannie Belew, a former collegiate swimmer, coach, and lifelong swim enthusiast, Splashwear Aquatics has served the swimming community for more than two decades. The new website extends that service beyond the store's North Little Rock location, making it easier for teams, coaches, and families across the country to browse products and connect with the Splashwear team.
The site features Splashwear's full range of offerings, including custom team swimsuits designed in-house, competitive swimwear, lifeguard apparel, beachwear, and training gear. Customers can find top brands such as Arena, Speedo, Nike, Dolfin, Joyln, TYR, and Dolfin. The refreshed design carries the store's updated visual identity across every page, giving swimmers a clear, consistent experience from first click to checkout.
Productions Design led the brand refresh and website build, working closely with Splashwear to translate the store's personality and expertise into its digital presence. The collaboration focused on clean visuals, easy navigation, and a look that reflects how the Splashwear team works with customers every day.
"Our customers have always been like family, and we wanted our website to feel the same way," said Jeannie Belew, Owner and Founder of Splashwear Aquatics. "Working with Productions Design gave us a fresh look that still holds on to who we are. Now swimmers anywhere can find the gear they need and get the same Southern hospitality we've offered for 25 years."
The new website supports Splashwear's mission to deliver quality swimming products at fair prices, backed by friendly, personal service. Swimmers, teams, and coaches can explore the full catalog and reach the Splashwear team today at https://splashwearaquatics.com.
About Splashwear Aquatics
Founded in 2000 and based in North Little Rock, Arkansas, Splashwear Aquatics is a family-run store serving competitive, master, and recreational swimmers. The company specializes in custom team swimsuits created by in-house designers, alongside competitive swimwear, lifeguard apparel, beachwear, and training equipment from leading brands. For over 25 years, Splashwear has provided swimmers locally and nationally with expert guidance and friendly Southern hospitality.
Media Contact
Jason Barnes
870-917-8829
marketing@splashwearaquatics.com