[North Little Rock, AR] — [August 24, 2026]
Splashwear Aquatics, a trusted competitive swim retailer based in North Little Rock, AR, today announced a complete refresh of its brand identity, created by Productions Design. The updated look includes a new logo, refined color palette, and clearer messaging that better reflect the brand's commitment to the swimming community. The refresh takes effect immediately across the Splashwear Aquatics website at splashwearaquatics.com, social channels, and customer-facing materials, serving both local and national swimmers and teams.
The refresh reflects Splashwear Aquatics' growth over its 25-year history as a go-to resource for the swimming community. As the brand expanded its reach from local swimmers to national teams and added new product lines and custom design services, its previous identity no longer captured the full depth of what Splashwear Aquatics offers today. Productions Design developed a refreshed brand that speaks directly to the store's collaborative spirit, its passion for the sport, and the personalized service that has defined the business since its founding in 2000.
For swimmers, coaches, and teams, the new identity signals a clearer promise: a brand that reflects the quality, passion, and personalized service Splashwear Aquatics has delivered for over 25 years. The store's core offerings remain unchanged, including custom team swimsuit design, competitive and recreational swimwear, lifeguard apparel, and top-tier brands like Arena, Speedo, Nike, Dolfin, TYR, and JOLYN. What changes is how that story is told, with Productions Design crafting a cohesive visual identity that makes it easier for customers to connect with what Splashwear Aquatics stands for, from the first impression to the final purchase.
"Working with Splashwear Aquatics on this refresh was a natural fit," said [Name], [Title] at Productions Design. "We built this new identity to honor everything Jeannie and her team have stood for over 25 years, while giving the brand a look that feels as current and passionate as the swimmers they serve. It's exactly the kind of collaboration we love — turning a client's vision into a visual identity that truly reflects who they are."
The rollout continues over the coming weeks as Splashwear Aquatics implements the refreshed branding across its remaining touchpoints, with Productions Design supporting the transition as its creative partner. Swimmers, coaches, and teams can expect the same trusted staff, the same personalized Southern service, and the same deep product expertise — now presented through a sharper, more cohesive brand identity.
About Splashwear Aquatics
Splashwear Aquatics is a family-run competitive swim retailer serving swimmers, coaches, and teams locally and nationally for over 25 years. Based in North Little Rock, AR, the store specializes in custom team swimsuit design, competitive and recreational swimwear, lifeguard apparel, and training equipment, carrying top-tier brands including Speedo, TYR, ARENA, JOLYN, Dolfin, and Nike. Learn more at splashwearaquatics.com.
Media Contact
Jason Barnes
marketing@splashwearaquatics.com
870-917-8829